You’ve decided to invest in your brand
and that’s the first step

Whether you have worked with a designer before or not, it can seem a little overwhelming. I’m here to make that process a little easier.

The Booking Process

 

Step One

 

Fill out my enquiry form here. Once I have reviewed this form, assuming we are perfect match and I can work with your project launch dates, I will be in touch to organise a consultation meeting. 

 

Step Two

 

In the initial consultation meeting, I will ask (more than) a few questions about you, your business, why you do what you do and various other key questions that will help me understand your business. We will also discuss start dates and any key deadlines.

 

Step Three

 

After your consultation, I will send you through a personalised proposal based on the questions you answered in our meeting. Once you have confirmed that you are happy to proceed with the proposal and book with me, I’ll send you the contract and invoice for your deposit. You must sign and pay your deposit by the date outlined in the document to secure your booking.

Once you are confirmed (and I have received your deposit), you will gain access to your Project Dashboard. This is where you will be able to track your project, any deadlines, see your payment plan and where you’ll give feedback on any design reviews.

The Branding Process

I truly believe that you can’t build a professional brand identity without first beginning with the foundations of your brand, which is why a brand strategy session is included in my branding package.

 

Step Four

 

Book in with me for your brand strategy session. This will require you to put in some time to dig deep into your brand, while we work together to position your brand in the best possible way to attract your ideal clients. This session takes place over video call (or in person if that can be arranged) and lasts 1-2 hours.

In the session we will discuss your brand core values and vision, brand personality, and your ideal clients/customers. After the session you will be provided with a brand strategy document that you can refer to whenever you need.

 

Step Five

 

Based on the information you provided me with in our brand strategy session, I will have a very clear idea of your brand, where you want to go, who your ideal client is and where you want to be positioned in your market. So, on your project start date, I will begin by creating your inspiration board. This inspiration board will form the basis of the design concepts.

I will present 1-2 concepts to you, which will showcase complete brand identities to help you visualise your new look. From this point, you will choose one of the concepts to move forward with and you will have three opportunities to request any refinements. I will then make any necessary refinements before finalising your patterns, colours and style guide.

 

Step Six

 

Once all secondary elements have been completed, you will be issued with your final invoice. Upon receipt of this payment, your final logo pack will be sent to you via WeTransfer. Then you are ready to show off your new look to your clients!

The Website Design Process

 

Step Seven

 

We begin by talking about the vision for your new website and the functionality that it requires. When you were set up on your Project Dashboard, you would have been asked to fill out your website questionnaire and asked to provide your copy, branding and website imagery. Based on this information, I create your website strategy document, detailing the website goals, site map and inspirations.

 

Step Eight

 

Using your website strategy document as a guide, I create the wireframe mock-up for your website. At this point you have three opportunities to request any refinements to your website design. You will be set deadlines for each round of refinements to ensure we still make our launch date. You will provide feedback via your Project Dashboard. This keeps all your requested refinements in one place and not lost in a thread of emails.

After your refinements have been made, I will take your website to your chosen platform host (Squarespace or Shopify) and begin to code. Only minor changes such as text/image changes are allowed after this point.

 

Step Nine

 

Once your website has been coded and created on your chosen platform host, I will begin the testing phase and prep for launch. You will be supplied with pre-recorded video tutorials and an aftercare document on how to manage your new website.

I will also be on hand for 4 weeks post-launch to help with any tweaks you may need.

Testimonials

  • <autoplay speed=3></autoplay>Dee was brilliant to work, so much so that this is our second time working with her! We had a set idea in our mind for our brand, but she really pushed us to think outside the box, and we are delighted with the results. Her professionalism and her attention to detail are second to none. Her process is very straightforward and made the whole experience seamless. We can’t wait to work with her a third time!

    Aoife Fogarty, Our Boy Bailey

  • Dee is a branding genius!! She really understood my brand from the beginning and what we wanted to achieve. It was so hard to choose from the branding options she presented to us, as we loved both so much. People constantly ask us where our second and third cafes are located, as the branding is so professional. Thank you Dee!

    Turlach McKeown, Five Good Things

  • Our customers are loving the re-brand so much, thank you Dee! We are consistently getting compliments on the gorgeous cups you designed for us. We love the new brand assets, as they are so versatile across our packaging, website and on our social media. Working with you has really brought the brand together and made it so much more cohesive across all platforms.

    Aoife, Plate and Palette

  • Deirdre was a dream to work with. She really understood my company, and brought my vision to life. I found her brand strategy session so helpful. It really provided a strong base for my brand, and helped me visualise where I wanted my company to sit within the market. I love my logo, it is so simple and classy, but has so much personality in it too. She provided so much guidance through the whole process, so I never felt out of my depth. I would highly recommend hiring Dee!

    Catherine Whelan, CW Consulting

  • Deirdre was the most accommodating person to work with. She never made me to feel that my incessant questions were in any way insignificant or pointless. She truly listened and went above and beyond to pick through the parts of my business, my brand, my voice and the overall feeling of how I wanted to come across. She absolutely nailed it 100%. I would have no problem recommending Deirdre and her services and in fact I already have done and will continue to do so. Everyone I hand my card to comments on its beauty and simplicity and how it encapsulates my brand to the enth degree. I loved working with Deirdre and look forward to continue working with her when my website needs updating as the business grows.

    Bronwyn Clinton, Broader Minds