Five Good Things
Cafe
Five Good Things is a café with a unique concept, five items form the foundation of their menu: a tasty soup, a crackin’ sandwich, a classic brunch dish with a twist, their signature coffee and a sweet treat. They needed their brand to reflect the simplicity of their menu while still attracting their young, trend focused target market.
Inspired by retro fonts and vintage labels, with a modern and fresh colour palatte of pink and red, the logo, secondary logo and submark all work cohesively togther. We also focused on the copy, and identified this as where the Five Good Things personality will come to life, and will work as a contrast to the branding, creating wit and humour.
Brand Identity
Print Design
Client Feedback
“Dee is a branding genius!! She really understood my brand from the beginning and what we wanted to achieve. It was so hard to choose from the branding options she presented to us, as we loved both so much. People constantly ask us where our second and third cafes are located, as the branding is so professional. Thank you Dee!”
- Turlach McKeown, owner Five Good Things
