5 signs your business might need a rebrand
A rebrand can have a huge impact on your business and really catapult you to the next level in terms of your business goals. However there are a number of factors to consider before going down this path. Is the right time? Is it going to be worth the investment? Are you ready to trust a professional to give you an unbiased perspective of your brand? It can feel intimidating to make that leap but making changes to your brand can lead to more opportunities and possibilities. I’ve outlined 5 signs below as to why it might be time for you to consider a rebrand.
Read on to find out if any of the signs resonate with you!
You’ve changed your business goals
Rarely do businesses have the exact same goals as when they started out, compared to a few years down the line. This is a good thing, as your business is meant to evolve and grow, as you learn and grow through your brand. Sometimes supply chains change, your target market changes or simply what you want from your business changes. It’s important to reflect regularly on your long term goals, as well as your short term ones. From a branding and design perspective, these elements have a huge impact on what we focus on in the design phase. For example, you might be an online shop now, but a long term goal of yours may be to open a bricks and mortar shop. This means that you will need signage, marketing print material and potentially staff uniforms. I need to ensure that your brand identity will translate perfectly over a number of very different formats.
You’re not sure if your current brand connects with your ideal clients/customers
So, let’s say you have been in business for a little while now, and work/clients are consistently coming your way. However, you’re not exactly where you want to be in your business or revenue goals, and you’re unsure if you are attracting the type of client that you envisioned. This is when we need to take a deeper dive into why this is happening. It is my job to help you nail down your ideal client, help you understand how you can attract them, both visually and in your tone of voice. You may have a specific vision of what your brand should look like, but by hiring a brand designer you are trusting them to merge what you love and what your audience loves. This may result in your brand looking slightly differently to what you initially envisioned. Yes, your brand is about you, but it is also very much about your client.
You have only a logo for your brand
I’m calling it now; people don’t remember just a logo. They remember things like the experience they had when they interacted with your brand, the service they received, how easy the website was to navigate when purchasing and the tone of voice that your brand speaks to your audience in, among many other things. So, let’s think, how can a single logo convey any of these attributes? A complete brand identity, on the other hand, is a cohesive system of logos, brand marks, a full colour palette, fonts and patterns, that all work together to convey tone and feeling, as well brand recognition. It gives you full clarity on all aspects of your business, ensuring that you can maintain consistency across your brand.
You’ve had your current brand for a long time
No brand stays the same forever. Even for iconic household name brands, such as Coca Cola or McDonalds. Yes, the essence of the logo has stayed the same throughout the years, but small tweaks have been made to the brand identity as a whole, such as typography/website/marketing material. Also, these large companies do change their logo ever so slightly, in keeping with design trends or business goals. It’s natural to evolve, and sometimes only small changes are needed in order to keep your brand feeling relevant and fresh.
You’re struggling to achieve growth
Perhaps you feel you’ve hit a roadblock in your growth, in that you are not attracting new clients or repeat business. Have you considered that your business may be getting lost in a saturated industry and not standing out enough against your competitors? Most of the time, problems like these are rooted in your branding and how it is being conveyed. Take a look at your main competitors. How does your brand stand out against them? If your answer is unclear, it may be time to consider investing in a rebrand. If your brand looks like all of your competitors, you may be missing opportunities, thus missing sales.
If you have decided that now is the time to invest in your brand, be sure to have a look at my previous work here or contact me here and we can chat about all things branding.
